Why Having an Optimized Lead Generation Funnel is Important to Your Marketing Strategy
Looking to boost conversion in ways you never thought possible? Well, we’re pretty sure you are. As an independent contractor, there’s a good chance that the primary goal of your business is to keep getting paying leads and heating up your bankroll.
This is precisely why you’ve taken your time to build a lead generation funnel; you’ve probably gotten your email capture, and your website content is ready for action. Essentially, everything is set for an influx of home improvement leads to start pouring in and that’s great.
It’s, however, important to note that you still have a job to do after setting up your lead gen funnel — it’s critical to optimize it. In essence, you’ll want to use testing, statistics as well as a proven strategy to generate systems that boost engagement, conversion and customer retention at the lowest possible cost.
The lower the lead cost the more you get to pocket, right?
Still contemplating optimizing your lead funnel?
Well, here are a few reasons why you should start optimizing your lead generation funnel now!
Statistics Can Increase Your Lead Funnel Success
First off, you stand a better chance of getting vital stats for your business when you take your time to test a number of elements including your website copy, target audience, images, and landing pages.
You might not know this, but there’s a possibility that your actual customer is not who you thought them to be. That said, you’ll want to use statistics to figure things out and of course, start using the right message for your lead generation campaigns. All in all, it’s great to set up effective A/B tests and of course, get a better idea of what metrics to use with your Facebook ads, emails and website pages — doing this will help you discover the specific content or offer that drives higher leads conversion, and that’s huge.
High-Quality Traffic = High-Quality Contractor Leads
As we know, the right traffic source is critical when it comes to producing quality contractor leads. And as you probably guessed, it’s never a good idea to have a community of followers who have little to no interest in your brand’s offerings. So, what’s the way out? Well, the solution is pretty simple — optimize your sales funnel.
For the most part, optimizing your lead generation funnel will increase your chances of finding those who are interested in your campaign and eventually turn them into exclusive leads. From there, you can start crafting the right content that resonates with them — this is the surest way to convert leads into customers!
Save More Money on Leads
What’s the point of running a business if you’re not making a nice healthy profit? Failure to optimize your lead gen funnel will only ruin your returns as you’ll end up spending a whole lot of cash and time on fruitless campaigns — what could be worse?
That said, it’s always in your best interest to optimize your sales funnel and of course, learn more about target customers before taking the next step.
Improve Brand Loyalty
Trying to figure out how to keep your customers hooked? Just optimize your campaigns for those who are really interested in your home improvement service offerings. The thing is, your customers won’t be happy to receive messages that are irrelevant to them — it could lead to Facebook page unlikes, mailing list unsubscribes and tons of complaints.
All in all, you stand a better chance of having happy and loyal customers when you optimize your lead funnel. And as we know, happy customers are always ready to spend!
So there you have it! At this point, you’re very much aware of just how important it is to optimize your sales funnel. Now it’s time to act and start heating up your bankroll.
Something To Consider
If you feel your lead generation could get better, please feel free to contact us so we can go over your funnel and see how it could be improved. To start the conversation, just click on the button below. We look forward to speaking with you soon.
Tony has been involved with internet marketing since 2009 when he took over the lead generation for his painting company. He has since been generating leads for other small businesses. When not working with clients, you can find him either at the gym, home with the family or dabbing into a new project.