Tony Aponte, Internet Marketing Consultant

Since social media activity has become a dominant part of people’s lives nowadays, it is very important to know how to use the branding and lead generation strategies in order to make your home improvement business presence using social media. If you have gone digital and have started using more technology for your business, then it is the right time to think of some of the branding techniques and strategies for achieving success. Having the right people working in your company is essential for starting a business. Having the right marketing platform will provide better success and easy access by your target customers. Knowing this and the innovations in technology, your company will need strong branding strategies in order to be competitive in the ever-growing social sphere.


Here are some social media branding tips to use to get more exposure for your home repair services. 

1. Deliver value, don’t just do advertisements

The key to a great life lies in shifting your focus from accumulation to contribution. The old saying “He who gathers the most toys wins” needs to be replaced with “He who serves the most prospers”. Remember, happiness is the by-product of a life spent adding value to other people’s lives.
Robin Sharma
  • This means that your business must provide the value that is offering, not just doing some fancy advertisements that will show your brand and business in the wrong way. This means that you need to be reliable in order to get confidence from the customers.
  • Use different strategies in the delivering process and organize some future promotions and sales where you will inform the general audience about your work and values.
  • Keep your followers interested in what you are doing and go toward expansion.
  • If you plan to create some official website of your company, make sure you are providing accurate information and that you have different options for the customers to follow you.

2. Use the influence of social media to the customers

A life is not important except in the impact it has on other lives.
Jackie Robinson
  • Using the influence Social Media has on individuals can bring you success. Since everything goes viral today, people can easily find out about your brand and the chances of having some services or buying some products from your small business might be bigger than not using the social sphere at all.
  • Once you have reached the target audience, make sure you maintain the engagement because it is not just important to get customers, you need to keep them for the lifetime of your offerings.
  • Every brand uses the strategy of influence by Social Media, so take advantage of it and use it in the best possible way.

3. Determine your brand personality and identify your audience

Your brand is the single most important investment you can make in your business
Steve Forbes
  • Identifying your target audience would be the best option when going viral. If your company is B2B, then you will need to have a more prolific ground instead of offering the services to some random customers. Commit the resources of your company to those customers that will respond to your requests.
  • Determining the brand personality is another crucial point because the clients will grow within time and you need to have a clear image of what your brand is about. Identify the traits, the reasons why customers will choose your brand, the innovation strategies, etc.
  • There are a lot of social media branding tips that can help you in the determination of the brand and its social presence.

What Are the Best 3 Strategies in Building Social Presence?

Timing Is Crucial
This means that you need to know when to establish a credible brand voice and when to stop. Doing some things soon will not help you in Social Media. Make sure your posts are connected with the work of your business in order to be reliable to your customers.
Be Active
Being active on Social Media is very important, once you have created some account or profile on some of the social sites, you need to be active, post informational and entertaining posts in order to keep your audience entertained and interested. If you stop posting for a long period of time, your customers will forget about the existence of your brand.
Stay Up To Date
Using some social media branding tips can help you to keep your business up to date. This means that the new technology must be followed and customers need to get the needed services. If you use the latest technology your brand will be known as accurate and reliable, thus bigger number of followers on the social media.

If you are looking to build your brand exposure, then contact us for a free consultation for a branding strategy that will position you as the leading authority in your industry. Contact us today at (864) 373-0911!

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